Privacy Policy’s privacy and security measures are designed with deep bunker security in mind, so any personal information that you provide is used for the purpose of receiving communications, SMS Marketing,
purchasing products, market research and personalizing and enhancing your web experience with, and for no other purpose.’s specific privacy policies are outlined below.

How We Collect the Information
There are many ways that obtains information from you: via signup on’s website; via registration and login process via the WBKFIT application; from an online or telephone purchase; from navigational information about where visitors go on our website; when you enter a sweepstakes/giveaway; upon contacting customer service to request communications; or upon signing up at an event.

The Information We Collect
In order to provide users with the most efficient and enhanced service and to better understand your preferences, we may request any of the following information from you: name, address, telephone number, email address, gender, year of birth, type of exercise regime, fitness goals, HealthKit data, shopping preference, product interest. Of course we will need your credit card information for any online purchases, however this is processed by our third party payment gateway provider.

How We Use the Information
All personal information that we obtain about you will be recorded, used and protected by us in accordance with current data protection legislation and this privacy policy. We will primarily use your personal information to provide products and services to you and, for example:

  • to administer a contest, promotion, survey, market research, focus group or other site feature and to provide you with the relevant products or services (for instance to deliver a prize you may have won in a contest);
  • to send you information/materials via e-mail or mail about products, offers and news that may interest you. This information may relate to products, offers and news of We only send you this if you have opted-in to receive email messages; 
  • to analyze visits to the website and/or application and learn about the interests of our visitors in aggregate and also on personal level to better understand your interest and need, so we can improve our products and services and deliver to you the type of content, features and promotions that you are most interested in; and
  • to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.

The information obtained from registration online is utilized to improve your web experience with by enabling you to obtain a faster checkout for purchases and/or opt-in to receive occasional e-mails, which provide you with the latest information regarding and its products. The information obtained from your registration on the WBKFIT application is utilized to improve your app experience with WBKFIT by enabling you to obtain more relevant and personalized workout programs, recipes, meal plans, and/or opt-in to receive occasional e-mails, which provide you with the latest information regarding WBKFIT and its products.

The information we ask for when you order online is your name, address, phone number, credit card number and email address, and is used only to complete the order, to confirm the order and to confirm shipment of the order. You may, upon placement of an order, opt to allow to save the information for a speedier checkout process the next time. This information is then stored only for the purposes of faster checkout and is not used for any other purpose.

The navigational information allows us to see which areas of our website are most visited and helps us improve the quality of your online experience by recognizing and delivering the most desired features and services. Additional non-personally identifiable information (for example, browser version, IP address) may be collected which will provide information regarding the general use of our website. will never sell any information about you to anyone.

“Cookies” are used by only to allow you to use’s web site in the most efficient manner.

A cookie is a small removable data file that is stored by our web browser on our computer. Cookies allow you to place an
order on our website and allow us to enhance and personalize your online surfing and shopping experience. For example, we
use cookies to:

  • remember the items in your shopping cart;
  • recognize you when you return to our website;
  • analyze visitor behaviour; and
  • determine when to send cart reminder messages via SMS.

You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser settings.

We also work with other companies who use tracking technologies to serve ads on our behalf across the internet. These companies may collect non-personally identifiable information about your visit to our website and your interaction with our communications, including advertising.

E-Mail will only send emails to you if you ask for them and you can easily unsubscribe at any time you want. has a company policy not to flood people with email correspondence, but simply gives you periodic information so you can stay up to date on what is offering. also uses your email address to confirm your order and to confirm shipment of your order and to respond to any inquiries you make online.

All emails you receive will provide you with information as to how to get off the email mailing list if you so desire.

Our website’s bunker security system is armed with a sentry system to monitor activity and prevent any unauthorized disclosure of credit card numbers or other personal information. In addition, we utilize a licensed system for credit card
authorization and fraud detection. We use industry standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal information.

Opt Out / Unsubscribe
You may request to stop receiving communications from at any time. You can choose to cancel emails by clicking the “Unsubscribe” link that is provided at the bottom of all email correspondence.